McLuhans''s 4 Laws of Media
Law 1: ENHANCE
1. What human trait or experience does the medium enhance? What is the intended function of the medium or technology? What does it improve or make more efficient? Does it extend part of the human body? One or more of the senses? Does it extend an aspect of the human mind, such as memory? Does it amplify some human capability or augment some form of human action? Does it extend the individual, the group or society?
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