Tech


"The purpose of art is not separate from the purpose of technology" -John Cage

Thursday, January 26, 2012

REMIXING THE MOVING IMAGE

APPROPRIATING FOUND FOOTAGE

POSTPONED UNTILL THE LAB GETS FIXED (Have a good weekend)
You assignment that we will begin in class is to use these videos below to create a 2min video. Focus on the emotion/expressions of different clips. Contrast them with other clips. Work on different types of flow. Show a shot for 10 sec. and then have several only 1 sec. clips afterwords. Don't be afraid to experiment and play with looping or repeating clips, speed variations, and whatever else comes to you. The most important thing is to create a video that has your hand in it. See if you can twist and turn the found footage to say something new. Think of these as 7 random objects/videos. Create a story or an experience that is your own individual way of organizing this material. Next class we will compare and contrast the ways in which everyone organized the footage.   

DOWNLOADABLE VIDEO FILES (RIGHT CLICK TO DL SOURCE)
  1. http://www.archive.org/download/history_of_communication/history_of_communication_edit.mp
  2. http://www.archive.org/download/public_service_announcements/public_service_announcements
  3. http://www.archive.org/download/gov.dod.dimoc.30191/gov.dod.dimoc.30191_512kb.mp4
  4. http://www.archive.org/download/Communic1927/Communic1927_edit.mp
  5. http://www.archive.org/download/TwentySi1947/TwentySi1947_edit.mp4
  6. http://www.archive.org/download/OurShrin1946/OurShrin1946_edit.mp4
  7. http://www.archive.org/download/Communic1947/Communic1947_edit.mp
    These two are examples of shaping found footage to create your own voice.

Tuesday, January 24, 2012

HOW TO EDIT FOR YOUR ONE SECOND

CREATING A ONE SECOND EXPERIENCE

DUE JAN. 26TH
Your assignment is to capture an experience with one second of video. You need to place 2 seconds of black on either side of one second. After completing Export Media H2.64 Vimeo Preset - Then upload to VIMEO. After upload is complete you are to copy the embed code and paste it into the Edit HTML for blog. Below are a few examples, of how your one second should look. What Experience will you capture?



Thursday, January 19, 2012

Tuesday, January 17, 2012

ART AS EXPERIENCE BY JOHN DEWY

(Read all the way to substance and form) 

OBJECT AS IMAGE AS LANGUAGE

IN PREPARATION FOR OUR IN CLASS ASSIGNMENT 
PLEASE READ THE FOLLOWING:

Required Object:
In preparation for Thursday’s class please find one sentimental object that has importance to you and bring it with. Please no breakable objects. The object must be able to be touched by everyone in the class, and shouldn’t be too small to accidentally be lost.

Exercise Outline:
Each student will bring an object of importance to them. For 45min there will be no talking. Students will sit in a circular pattern and one at a time present their object silently. After doing so they should place the object in the middle of the circle. During this 45min exercise each student and the instructor may get up one at a time and move the objects in relationship to one another. Each student is required to get up and move the objects at least once. There are no limits to how many time you can get up and move the objects.

Exercise Objectives:
The objective of this exercise is to explore objects and there meaning in a physical exercise. Objects are full of meaning. The can be read by others without verbal communication. Images work in the same way. This exercise is meant to open up a way of thinking and understanding that images and object have powerful non-verbal language structures.

HOMEWORK: HOT AND COLD MEDIA

DUE JAN. 19TH BEFORE CLASS
(Create one post that has two videos embeds: 
One example of Cool Media and one of Hot Media)
Definition of hot media: totally immersive, doesn't require 
much thinking, not intellectually engaging. 
Example of HOT MEDIA\/\/\/\/\

Definition of Cool Media: Intellectually engaging, makes you think 
and ponder the meaning behind the message.
EXAMPLE OF COOL MEDIA\/\/\/\/\/

Changing Sense Ratios

WE SHAPE OUR TOOLS AND OUR TOOLS SHAPE US



OBJECTIVE CORRLATIVE: In other words, a set of objects, a situation, a chain of events
with shall be the formula of that particular emotion;
& Mosaic Pattern of Perception & Simultaneous Vision
REMARKS ON COLOR - Ludwig Wittegenstein

EXTENDING THE SENSES\/\/\/\/\/\

Thursday, January 12, 2012

THE HYPERLINKED SELF




Helpful questions: Consider the different spheres in which the medium's impact is felt. What are the effects on the way we perceive and interact with our environment? How does it alter the way we communicate? Does it change our ability to send messages over time and space; does it affect the speed of sending information and the amount of data we can disseminate and store? Does it provide a new set of signs or symbols, a new language with its own unique grammar and vocabulary? Does it alter who has access to information, who has control over communication and whether communication tends to be one-way or interactive, or pointto- point or one-to many? How does the medium affect the way we behave, think, feel and use our senses? Does it affect our sense of identity, the roles we play, the way we associate with and relate to others What is the technology's impact on social organization, on politics, economics, religion, education, etc.? What are the effects on social institutions, values and culture?)
(Questions provided by Lance Strate for the National Film Board.)

MCLUHANS'S LAWS OF MEDIA 2-3


(The car obsolesced the horse and buggy)
Law 2: OBSOLESCE
2. What pre-existing technology, method, system, or medium does this medium obsolesce? What older technology does the new medium replace? What does it render unnecessary? What procedures does it short-circuit or bypass? What happens to the old medium that is rendered obsolescent? Does it disappear entirely, become and art object, or find a new niche?

(Word processing retrieves the scroll and manuscript as open)
Law 3: RETRIEVE
3. What technology, method, system or medium that was previously obsolesced or abandoned does this medium retrieve? What archaic elements are made relevant again? What previously marginalized or repressed ideas, practices or artifacts are brought to the fore? What aspects of the prehistoric, ancient, medieval or early modern world are revived?
(Text reverses into oral communication through word recognition and speech synthesis like Siri)
Law 4: REVERSE
4. When fully utilized or pushed to its extreme, what will the medium reverse into? What effects will the medium create that are opposite to what was originally intended? What are the contradictions inherent in the technology? What is the ecological impact?
(Questions originated by Lance Strate)

Tuesday, January 10, 2012

LAW 1: ENHANCE


McLuhans''s 4 Laws of Media
Law 1: ENHANCE
1. What human trait or experience does the medium enhance? What is the intended function of the medium or technology? What does it improve or make more efficient? Does it extend part of the human body? One or more of the senses? Does it extend an aspect of the human mind, such as memory? Does it amplify some human capability or augment some form of human action? Does it extend the individual, the group or society?



MEDIA MASSAGE



THE MEDIA MAELSTROM
Edgar Allan Poe's short story “A Descent into the Maelstrom” provided McLuhan
with an important metaphor for describing contemporary culture and technology.
How is culture like an inescapable vortex? In what sense are we swept away by the
effects of technological innovations?